Article by Peter Brittain
Before considering what types of website marketing strategies work the best, let’s first define what website marketing is. It is the steps that you can take via the Internet to advertise and promote your website so that they will become aware of what your website is, if you have products or services to offer, or if you have a personal site with blogs and information. To create more online traffic to your website so that it becomes a success, website marketing to represent you and your site are imperative to it thriving.
How to Market Your Site and Why
Now that you know what web marketing is, how is it utilized? Many people who already knew the definition of web marketing still have no idea where to start. There are many options available both offline and online. You have to start with an idea of who your target audience is and start utilizing resources to promote your site and it is best to utilize them most resources you possibly so you can actively promote your website. The more eyes that see your site information, the more curiosity you build up in people or consumers and the more people that will decide to come across your site.
Your first decision is how to set up a strategy for website marketing. How much time and money are you willing to invest in marketing your site? Very much like a newspaper advertisement tells readers information about a shoe sale or a new doctor in town, web marketing encompasses the same theory. Obviously those newspaper ads are not free. You have to invest a little bit. And also, just like newspaper advertising, it’s all about frequency. The total amount of marketing you do depends on the amount of time and money you are spending. Therefore, you can appear in more spots and build it up to where you have so much web traffic that you can build a steady reader or visitor base. Plus, before you can ever actually market yourself, you need to take deep consideration into developing the strategies needed to start the ball rolling on the process.
Research the Internet for proven and effective marketing strategies. Some work better than others. You may want to link to other sites that are similar or are within your target market. Or you may want to share links to your friends on social networking sites. For example, as the website, Facebook, a social networking website, has grown, you should begin sharing links with your friends and getting them to spread the word to their friends. It is quite an effective way to at least get your name out there and really takes more time than money. This also helps you reach a more local base of people in your market. And obviously people trust you, or they wouldn’t have you as a friend on their site.
Consider how much money you want to make from the website. If you want it to boom and become an international phenomenon, go big. Link up and market on well known sites that have millions of visitors each day. It will cost a bit of money but you have to spend it to make it.
Once you have an idea of what your goal is, then you can figure out what it will take to reach it. That’s when you start taking steps to begin the online marketing process.
Suggested Marketing Methods1. Market locally first. As stated previously, spread the word via social networking sites and emails or other means of electronic media. 2. You can also create business cards or fliers and promote your site within a certain radius. Maybe running a small advertisement in a regional publication will also help to drive traffic to your site. Make sure to include your web address on all of these cards and fliers and a short explanation of what you do. 3. Use search word optimization, (SEO), to increase rankings on search engines. Major search engines such as http://www.google.com and its affiliates in Europe, http://www.google.co.uk and Australia http://www.google.com.au will definitely help increase recognition globally.4. It is recommended to sell e-books on eBay for a penny that contain information about and links to your website. They are claimed to be very effective marketing techniques.5. Use social forums and bookmarking sites to promote your website. 6. Include your website on an online yellow page website. 7. Use decals or magnets with your logo and web information and put it on your vehicle.
Keep in mind there are numerous other proven methods to market. Ask around other people in online forums for suggestions or even consider hiring a marketing specialist to help you. Think about how much money you are willing to invest for your success. Different methods will work in different ways. It’s important to see which methods work the best for you. The ones that are least effective may be ones to drop at a later date. Keep in mind that results will not be instant but instead, give the marketing strategies a few weeks or even months until you start to see the desired results.
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Liana Evans of Search Marketing Gurus give 5 easy optimization tips that webmasters, web site owners and marketers can implement on their sites for better search engine optimization. Title tags, images, header tags and more are discussed. For a full video transcript visit: www.searchmarketinggurus.com