Goal Setting In Web Marketing
Article by Slava Diamy
Few years back I didn’t believe in goal-setting. I thought it was something that successful people tell us to distract from what they really do. I still believe some books contain some distractive ideas that don’t really work.
One moment changed my belief about goal-setting. It happened about 3-4 years ago. I set a goal to earn $ xxxx everyday from Google AdSense advertising. Meaning that I won’t have to do any real work, just earn it. And yes – that number has four digits and it’s for EACH DAY.
No one of my friends, colleagues and family believed that is ever possible. Well, I started working and finding multipliers.
A multiplier in my ideas is some element that you can start, it brings you a little money, but it doesn’t primarily relies on your efforts – meaning you can start it and it doesn’t require maintenance, then you can start something else – it brings you little more daily, etc.
Ideas like that flow from one author to another in different books. Well, I started with a measly 0.05$ /day with a little site with very little traffic from search engines. Some time later I created another site that brought me another 0.05$ /day. Double progress. Haha. I knew I was only somewhere about 1/50000-1/20000th from my goal. Meaning that I had to create at least 20 000 more sites to achieve the goal. It was frustrating, since each site took me at least a week. That meant that I had to spend next 383 years doing the same to achieve my goal. And I wasn’t sure exactly that Internet will be the same in next 383 years, looking how it changed in last 10 years.
So I needed to do it faster. I noticed that there are things that I do that can be done faster. Like keyword research. Being a good programmer I wrote a simple software that did pre-research for me. I paid a little for access to keywords database from some major company and built a program that accessed it. I got one free day from a week.
Then I thought that 5 cents isn’t exactly what I want from site – I added link exchange page on sites that was centralized – whenever someone requested exchange – I got all notifications in one place and accepted or declined them. Sites started to grow and receive more, like 1-3$ a day.
The rest is pretty much the same – I added more sites, did some thoughs on how to speed up process and get more from each site, experimenting with colors, positioning, etc. Whenever I found a great idea – I applied it to all future sites.
And the day of glory came. I printed that AdSense Report stating that I earned more than my original $ xxxx goal. I didn’t actually tell it to my friends just not to make them envious.
One thing I knew for sure then. If I hadn’t stated that I want to earn $ xxxx (exact sum) per day – I would have never achieved it. I wouldn’t be moving in correct way to do it.
Do you still think goal-setting is not for you?
About the Author
Slava Diamy is an editor for “Web Success” category at BlogsOK.com. If you’d like to know how to become successful in Internet Marketing – head to the site.
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