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Article by Jinger Jarrett

Search engine optimization is a lot easier than you think. Although you need to gather a certain amount of information about your site, preferably before you build your site, once you have the right information, you can quickly and easily build a search engine optimized website that will get you traffic.

Below are five tips for optimizing and submitting your site to the search engines:

1. Know your market.

This step is absolutely crucial. You need to know exactly who you are marketing your business to. If you don’t, you can’t drive targeted traffic to your site.

The difference between targeted and untargeted traffic is glaring. Targeted traffic comes from those who are looking for your products and services. If you know exactly who you are marketing to, you’ll optimize your site for that market.

2. Target the right keywords.

Target the wrong keywords and no one will find you. That’s why it is really useless to use marketing tools like doorway pages.

The first thing you need to do is understand what your visitors are searching for.

The keyword terms you may want to optimize for, and what your potential customers are actually searching for, can be different.

Tools like Good Keywords, http://www.goodkeywords.com, can help you find out what others are searching for. The more times that a keyword or keyword term is searched for the better. To determine if you have a lucrative term, do a search in the search engines for the term. Make sure that you search for the exact term.

The more times a term is searched for, and the fewer the sites in the search engines, the more lucrative the term.

3. Learn search engine optimization.

When I first started marketing online, I read all of the guru stuff about buying banners, advertising, etc. The problem was that I just starting out. I was trying to make money, not give away everything that I had.

After becoming a search engine optimization marketer, I felt betrayed. Most of these people didn’t talk about search engine optimization because they didn’t do it. They simply took offline marketing techniques and adapted them to the internet.

Search engine optimization is one of those rare marketing techniques that has no corresponding offline marketing technique.

It’s an online technique. Period. If you want to be successful at it, then you need to learn how to do it. It’s not that hard.

One tool that can help you is Web CEO, http://www.webceo.com. This free software works for both PC and Mac. It includes all of the tools you need to optimize your site, and it’s free. It even includes step by step documentation to teach you search engine optimization: what works, what you need to know, and steps you can take to improve your rankings.

Read the documentation for this software, and you’ll know the most important things you need to know about optimizing your site for the search engines.

4. Optimize your site for the search engines.

Once you’ve learned the basics of search engine optimization, then it’s time to optimize your site for the search engines.

Start by selecting your keywords. You can use the Good Keywords software to help you.

You should optimize for no more than three keyword terms per page.

Once you have your keywords, plug your site into Web CEO. Remember, you are optimizing pages, not your site.

Analyze your site and see what changes you need to make. Once you’ve done that, you can edit and reload or upload your site to the internet.

5. Submit your site to the search engines.

There’s some disagreement on whether or not you should submit your site to the search engines, or whether you should just wait for the search engine spiders to find you.

I stand in the camp that says submit. The reason is that these search engines don’t always update the way they should, and although they claim that they will find your site, they may not.

I know this because I had one site that had never been found by MSN eventhough it was linked to all of my other sites and all of my other sites were fully included in MSN.

There are only five places that I recommend you submit, and you should do this manually. Although Web CEO has a submission tool, it’s better to submit your site manually.

Below is my list of where to submit your site:

Google – http://www.google.com/addurl/?continue=/addurlMSN/Inktomi – http://submitit.bcentral.com/msnsubmit.htm (Includes Inktomi)MSN – http://beta.search.msn.com/docs/submit.aspxYahoo – http://search.yahoo.com/info/submit.htmlAlexa – http://pages.alexa.com/help/webmasters/index.htmlExactseek – http://www.exactseek.com/add.html

These sites cover most of the internet. Before you submit, there are a few things you should know:

1. Alexa is part of Google search. You will get better results submitting here first. This site also allows you to include a thumbnail of your site. You will also get indexed faster.

2. Read the information on each site for getting included. The best way to learn how to market in any search engine is to read the information offered by the site. You’ll pick up valuable free tips directly from the source.

3. Once you’ve submitted your site, forget about it. Concentrate on building quality content and links to your site.

Once you’ve built a site of around 100 pages, start another one on a topic you are passionate about. Continue adding content to the site or sites you’ve already built. Keep repeating this process, and you’ll achieve success in the search engines: targeted traffic, more sales, and a reputation for providing quality content.

About the Author

Jinger Jarrett is the “Internet Marketing for Free” lady. She will show you how to market your business on the internet and do it for free. You’ll get thousands of dollars in free internet marketing tools when you visit her blog at Internet Marketing for Free.

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Article by Austin Akalanze

How I Went From Net Dummy To Net Savvy

In two short months, I went from being net dummy to being net savvy. How did that happen?

For two and a half years I roamed the net, searching for a way to establish a presence and generate additional income, without bursting my bank. For two and half years my hopes were dashed untill summer of 2003. I do not remember who it was that sent me the email about Site Build It, but who ever it was, I thank God for his or her life.

Having tried several things without success for the previous two years, I was naturally skeptical when I recieved the email. But because I was determined and set in my mind as to the direction I wanted my life to go, I pulled myself together and read through the email and clicked on the link. When I arrived at the site, I was even more skeptical. But as I read the information, my skepticism gradually dissipated. By the time I was finished with the information, I knew I had found what I was looking for- a package that would take me from where I was, at ZERO and work me through idea and keyword search and analysis, to preselling/content generation and web building, to search engine and traffic analysis and listing in the almighty Google search results, and all I had to do was read, click, copy and paste. I did not have to learn HTML or Java or any other script. That is the awesome power of Site Build It (SBI).

SBI is so simple that a net dummy like myself could with little help, go to work with it in a few short days. Yet, SBI is so powerful that the most net savvy professionals confess to its awesome power and utility values. SBI is a practical tool. It is the net marketer’s dream come true.

With SBI, you can brainstorm ideas, research keywords and do a profitability analysis on each keyword. You will be able to develop a central theme for your site and select the most profitable keywords to build your pages on and all you have to do is click, copy and paste. How simple does it get?

SBI will also register your domain name, give you the opportunity to build your site by simply copying and pasting blocks of text and links without knowledge of html or java script or if you are a techie, you can build your pages using any other browser language and SBI will be happy to work with that.

SBI automatically submits your pages as you build them, to the major search engines and monitors their performance and reports back to you through the SE headquarters. SBI will also monitor your traffic, down to the click throughs and the urls that are generating your click throughs. That is SBI and many more!

When my website came live on the net late 2003, it ranked 4.6 million on Alexa, the world’s most renowned web ranking engine. Today, four months later, poetrykeepsake.com sits comfortably at 101,341 on Alexa. Thanks to SBI.

My recomendation is that if you are serious about establishing a net presence, whether you are a multinational corporation or just a little guy trying to make a go at the booming internet business, give SBI a try. And if you are confused like I was for a while, here is a little tool that might help you focus.

Though there is no way to tell how every web site will perform, SBI is so complete that the only way to fail is if you do no work. <font color=blue>SBI is not a get rich quick scheme. It requires work</font>. But you can be sure that if you do your part right, SBI will not fail you.

Now is the time to take the plunge!

About the Author

Austin Akalanze is an internet marketer, freelance writer and content master. His articles have been published in directories across the web. View some of his content at FreeIQ and Akanett Web Publishing. He enjoys writing poetry.

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Almost everyone knows that SEO software can bring in loads of traffic. And traffic is exactly what every business needs, whether it’s online or offline. But there is a big difference between bringing in traffic and bringing in specifically targeted traffic.

Is Your Traffic Just Window-Shopping?

In order to better understand the importance of targeted traffic, let’s consider an offline business scenario. Take any ordinary shopping mall; malls generally generate large amounts of consumer traffic. But how many of those people actually come to the mall to buy something? Think about it- the majority of people who come to malls are window shoppers- they may look into your store but they probably won’t buy anything.

Now compare this to a single store that isn’t in a mall. This store might not generate that much traffic but the traffic that does come in usually translates into sales. For example, people who specifically come into a pet store are probably looking to buy something, rather than just browse. Effective SEO software essentially gives you the best of both worlds- you get mall traffic that consists of single-store customers, looking to make a purchase.

SEO And You

It’s obvious that when it comes to SEO software, you need a package that will bring in traffic that will actually boost your business. There is no point in generating loads of traffic when less than five percent of it translates into sales. If you’re thinking of doing some SEO for your business, you need to make sure your methods target the appropriate niche audiences. For example, if your online business is related to software, then your keywords, descriptions and advertising should be geared towards people who are not just interested in software, they should also be interested in making a software purchase.

But can all this be done by simply using SEO? The answer is yes, but you need to know your options first. There are consultancy firms and professionals who will take care of all your SEO needs for you- but they are expensive. You’ll need at least $500 to get started and if your keywords are competitive, the rates will rise. On the other hand, SEO software is a lot less expensive and can be just as effective.

Before you invest in SEO software, make sure it takes care of link analysis, keyword density and keyword prominence in your website. Your software should also keep an eye on your competitors for you- this includes noting IP addresses and keeping an eye on Alexa ratings. In terms of the SEO software itself, remember that it should be easy to use. A good software package will come with tutorials and instruction manuals to help you navigate the software. Regular software upgrades are also a must- as trends in SEO keep changing; your software should be equipped to deal with newer methods and situations.

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Writing an article is one thing but did you know that you must also choose wisely the article marketing service provider as well? This is because there are hundreds of these scattered on the web and some of these are illegitimate.

The first thing you have to do is figuring out which one of these providers are well known across the web. Some of the well known ones are about.com and ezinearticles.com. You can post as many articles as you want and the best part is that you don’t have to pay a single cent to become a member.

The articles posted should also be accessible by the major search engines. This means that articles submitted to the provider should easily be found by people who type in certain keywords using the search. If it doesn’t, there is no point submitting it since no one will be able to find it.

Some article marketing providers tell you that they will post your article in several sites if you decide to pay a certain fee. That’s great if the sites that will post this in have high traffic. One way of checking that out is going to a site like Alexa.

Alexa monitors website traffic. If the names of the sites they will promote it are not that popular, don’t waste your money signing up with them.

An article marketing service provider should be able to reach a specific audience with what you are going to upload to them. This is the reason that you have to submit these in the correct category. It’s okay if you make a mistake since they will fix it but if they don’t have this kind of system, you better look elsewhere.

Will the article marketing service provider edit the article? Some do while some don’t. But since this is your piece, it is only right that you should be the only one to do it. For those who are lazy, then perhaps this is okay. They might even translate the article into different languages so people from different dialects may also understand it. This means additional revenue for new if you are able to sell your product or service to other countries.

Articles can only be found through keywords. You should also check if the article marketing service provider uses the same to promote your articles online. After all, not everyone subscribes to information from the article marketing service provider that you have chosen.

The ideal article marketing service provider should be able to acknowledge the fact when you upload articles and when these have been approved. This will tell you right away if what you have written is already available for people to see or if some changes need to be made. Again, if they can’t do that you are better off working with another provider than can do everything that was mentioned in this article.

You only want to work with an article marketing service provider that cares about your success. After all it is supposed to be a win-win situation since they advertise in your webpage and you get to post as many articles as you want for free. To avoid wasting your time and being scammed, just follow the guidelines mentioned and everything will be just fine.