Article by Jacob Martin
Advertising and marketing are two essential elements of any successful business venture. Traditional methods of advertising, referrals and public relation still rules the roost but today they are being challenged in a big way by modern and technology driven methods.
These new set of elements are called internet marketing solutions; typically a group of strategies that are developed and executed for the World Wide Web platform. WWW provides a truly global platform to popularize a company, products and its brand. Online marketing tasks are accomplished by developing user and search engine friendly websites, optimizing the sites for better search result position, exploiting social media to interact with customers and utilizing a host of other technologies.
All the above efforts results in a successful online presence. Some of the web marketing solutions are mentioned below.
Web design -
A search engine friendly website typically finds top place in the search results page or SERP as it is popularly known. Optimization of site is done by SEO experts who analyze several elements like keywords used in the content, Meta tags, HTML tags etc.
Search engine marketing and optimization –
Search engine marketing includes keyword optimization to fetch high ranking in search results page (Organic search) and through PPC or pay per click method (Paid Search).
Social media marketing -
Social media marketing includes promoting business via popular social networking platforms. Websites need to be optimized for these platforms also.
Email and Mobile -
Email, newsletter and short message service are some of the other important digital marketing solutions.
As mentioned above pay per click advertising is useful in driving traffic to your website. PPC is or cost per click means the advertiser pays to the publisher when the Ad is clicked. Pay per click has two payment models.
1. Biding Rate – Advertiser typically bids on keyword phrases relevant to their target products and market. These are also called sponsored or paid links where competitors bid for top position.
2. Fixed or Flat Rate – This is generally applicable to content websites where advertiser pays a fixed rate to the publisher for each Ad.
Social media platform forms an integral part of internet marketing. A social media marketing company exploits this avenue to build brand, interact with customers, generate leads and share information. Engaging customers through social media is a smart way to connect with people and ask them to like or dislike products and services.
The trust factor improves when visitors review your product and give thumbs up sign. This leads to newer customers. Social media marketing includes blogs, social search, social networking and book marking. It provides marketers with a rich set of tools to generate new business.
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