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Article by Daniel Beasley

Because we are so caught up in marketing websites to the search engines, it can be easy to lose sight of the fact that we are marketing the website to actual people as well. Yes, the goal of SEO is to get the website high rankings on the search engines, but for a web marketing strategy to be successful, we strive to “convert” users, or get them to contact the practice. SEO helps bring visitors to a website. Conversion completes the goal of a successful marketing strategy.

Main Reasons People Don’t Convert

There are three main reasons that stop the majority of people from contacting the practice and purchasing services: Fear, cost, and lack of information. To be successful, the overall marketing strategy must be designed to help individuals easily overcome these obstacles. This doesn’t necessarily mean you must always address the “fear factor” in your advertising, but be aware of this obstacle and design campaigns that reassure people.

Fear

Patients’ fear is still their primary deterrent, and it is mainly due to a lack of specific knowledge.

Money

Finances are the second biggest obstacle in getting users to convert. Statistics indicate that the average person cannot afford to write a check for more than 0 without transferring money from a different account, borrowing it from a relative or friend, or using a credit card. Including information about financing gives people the option to convert.

Lack of Information

General uncertainty about results, risks, and benefits is the third largest reason why many don’t convert. A lack of information causes them to hold off on converting. In order for people to feel more confident and comfortable that today’s procedures are more precise, accurate, and predictable than at any other time in history, they need the information that makes them aware of these facts. The practice whose website provides the reassuring knowledge that dispels uncertainty through accurate and well-written information will win the trust of the user.

About the Author

Einstein Industries is a leading online marketing company. Learn more about Einstein Industries‘ services and Einstein Industries‘ background.

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There are a number of different reasons for a blogger to start and maintain a blog. Some of these reasons include generating revenue, promoting a cause, providing useful information and staying in touch with family and friends. Although these reasons for starting a blog may be quite different, all bloggers should spend some time learning about blogging before embarking on a blogging experience. This will help to ensure the blog achieves its intended purpose and will also help to prevent the blogger from making mistakes which can be detrimental to a blog. This article will discuss methods for learning about blogging including studying successful blogs and using the Internet to research the subject of blogging. This article will also briefly explain the importance of promoting a blog.

Studying Successful Blogs

One of the simplest ways for prospective bloggers and new bloggers to learn about blogging is by studying successful blogs. Those who have recently started a blog or are considering starting a blog can learn a great deal simply by reading and studying successful blogs. Bloggers may choose to study blogs which focus on a similar subject but this is not necessary. Bloggers can learn a great deal about maintaining a successful blog by studying blogs related to any subject. This is because factors such as writing style, blog design, font type and colors can all contribute to the success of the blog.

In studying other blogs, the blogger should pay particular interest to aspects of the blog which attract his attention. This is important because these aspects also likely appeal to other blog visitors and contribute to the success of the blog. Modeling a blog with these aspects in mind can go a long way towards contributing to the success of a blog.

Using the Internet to Research Blog Tips

The Internet can be an excellent resource for learning about the subject of blogging. There are a variety of different objects related to this subject. These articles may contain tips for starting, maintaining and optimizing a blog. They may also contain tips for generating traffic to a blog and keeping visitors interested in the blog. Bloggers are advised to study the information available online carefully and to always consider the source of the information. Considering the source of the information is important because it can help to ensure the information gleaned from the Internet is reliable. However, this can be difficult because it is not always possible to determine the source of information available on the Internet.

Another option for verifying the validity of information available online is use other sources to confirm the information. This means a blogger may find one article which provides several tips for operating a successful blog but still searches online for information which will corroborate the information available in the original article. This may sound redundant but it can help to prevent the blogger from accepting false information as being correct.

The Importance of Promoting a Blog

Finally, bloggers should understand the importance of promoting a blog and should investigate methods of promoting their own blog. Promoting a blog is so important because it is through this type of promotion that a blog gains traffic. Gaining traffic is imperative to the success of a blog in most cases. The few exceptions include blogs which are maintained solely for the bloggers personal use as well as blogs which are maintained for the purpose of keeping friends and family members up to date on events in the bloggers life. All other blogs can benefit from increased blog traffic.

Bloggers can learn about how to successfully promote a blog by considering how they learned about blogs which they read frequently. This is significant because Internet users who read blogs likely have similar methods of finding these blogs. For example a blog reader who learned about an interesting blog through participation in a relevant message board will likely consider remaining active in message boards which are relevant to his own blog as a method of promoting his blog.

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You placed ads all over Google, you bought leads by the thousands from a service, you even had a sales letter sent to a big opt-in list. Then you couldn’t believe it when nothing much happened.

Your site probably got a LOT of hits, but nobody bought anything. How could that happen?

Experts have been arguing over that one for years. If you had that experience, you’re not alone. Adsense, opt-in, and purchased leads often deliver poor results. Why? Most often the reason is these leads aren’t NEARLY as powerful as leads you build yourself.

Send out an article like this one, get people to read your good information, then come to you as warm leads — and you’ll have a HOT lead that WILL buy something. What’s the difference?

The prospect read your information, got to know and trust you, THEN came to you sales information. At this point, the prospect has created a mental bond with you and your ability to help them achieve their goal. This lead, gathered with YOUR lead building system, is FAR more prepared to buy than any other kind of lead.

Don’t believe me? Look who is making good money online year, after year, after year. It’s people who have a big weekly newsletter, have sites filled with good information, spend a lot of time talking with prospects on the telephone, offer an e-book, or send repeated autoresponder messages. These methods all build a RELATIONSHIP with the prospect, making them 20 times more likely to buy. While Adsense might get you thousands of hits, building your OWN leads can get prospects who will actually BUY something.

“But I can’t write an article and don’t like to talk to prospects on the phone,” you say. No problem. Today there are lead building systems that pull in huge numbers of prospects, then use advanced Flash web movies to convert the best of these prospects into hot, pre-sold leads.

These systems are the new cutting-edge of online marketing. They have become so highly developed and easy to use that thousands of people just like you are earning big commissions non-stop with them.

It’s not at all unusual to set the lead building system in place, then watch the sales stack up at $1,000 per pop.

Clearly, building your own leads, then using an advanced Flash selling system is the easy way to profits these days. Don’t pass up this marketing method for your business.

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RSS Feeds stands for Really Simple Syndication. Other times it is also called Rich Site Summary. But both have same meanings. The first time you see this, it may appear complex. But as you go along on your information gathering venture in the cyber world, you will encounter this many times. Have you ever tried clicking on one?

Click and You Will Receive
You can compare RSS to a website or blog that offers web surfers something to read or a news feed of vast information. Everyone can opt to add what information they like for free to their own news reader. It can also be displayed on your PC’s desktop or in the web browser that you are using.

So if you have click on the information provider of your choice, the news will be given to you as they come so you no longer need to check the site back for any updates. This made it easier for web users, especially those who were fond of subscribing to newsletters of their chosen site. It eliminates the hassle of checking your email everyday just to know if there is any update on your preferred site.

The concept behind this can be compared to how you want to get your newspapers. You can’t afford to go to a stand everyday just to buy one. It will be easier if you will get your dailies delivered to you each day. By clicking on the RSS feature of the site of your choice, the news will be made available at your PC’s desktop as long as you are connected to the Internet. All those information could be read or ignored, ready to be shared and printed.

It is easy to use. As long as you a connection and a web browser, you are ready to go. You can filter through the information and click on the topics that you find interesting. You can customize your choice and delete or add something every day. It is that simple. You will get all the information you want on a daily basis without having to go through all the individual web pages.

Trivia Time
Did you know that RSS was invented by Netscape? They used it at the time when they were struggling to enter the portal biz. They wanted the RSS .90, an XML format, which would make news gathering and adding those on their site a breeze. After a time, they came up with the RSS .91 but discontinued when they didn’t push through with the portal business.

This is where UserLand Software picked it up. They didn’t stop developing the idea. They had versions like .92, .93 and .94. They then developed their own interpretation of the original idea through the RSS 1.0. This is still being developed and as of late, they have the RSS 2.0.

Source of Information
You can also utilize RSS on your own web site. But rather than updating the feature manually, you can choose to use a tool like Weblog. This will automatically create the headlines, the links and descriptions.

At this day and age, information is vast and scattered all over the web. And as days go by, it becomes easier for people to choose the kind of information that they want to be given to them whenever they need such. Thanks to the ever developing concept of RSS Feeds.