<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>BP Web Marketing &#187; meta search engine</title>
	<atom:link href="http://www.bpwebmarketing.com/tag/meta-search-engine/feed" rel="self" type="application/rss+xml" />
	<link>http://www.bpwebmarketing.com</link>
	<description>Web Design, Search Engine Optimization, Software Marketing.</description>
	<lastBuildDate>Tue, 07 Feb 2012 09:41:04 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.2.1</generator>
		<item>
		<title>Terms Used In Search Engine Optimization</title>
		<link>http://www.bpwebmarketing.com/terms-used-in-search-engine-optimization.html</link>
		<comments>http://www.bpwebmarketing.com/terms-used-in-search-engine-optimization.html#comments</comments>
		<pubDate>Mon, 26 Jul 2010 18:30:59 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[engine]]></category>
		<category><![CDATA[index meta tags]]></category>
		<category><![CDATA[META]]></category>
		<category><![CDATA[meta search engine]]></category>
		<category><![CDATA[other search engines]]></category>
		<category><![CDATA[search]]></category>

		<guid isPermaLink="false">http://www.bpwebmarketing.com/terms-used-in-search-engine-optimization.html</guid>
		<description><![CDATA[<p>Search Engine Optimization is the art of getting your website on the top ranking results of a search engine, when a user types in the keywords that are relevant to your content. Whilst dealing with an optimizer you will come across certain terms which might confuse you. </p>
<p>Let&#8217;s take a look at some of them.</p>
<p>Algorithm &#8211; A system that a search engine uses to rank the web pages in its index, for a certain query. The working of an Algorithm is kept a secret.<br />
Back links &#8211; Direct links to your websites through other sites. This is called Off-page optimization of Search Engine Optimization.<br />
Banned &#8211; Removal of pages from the index, if they are found to be violating the rules like spamming.<br />
Click-through Rate &#8211; Out of the people who saw the link, how many actually clicked and visited it. <br />
Cloaking &#8211; Showing a completely different content to the spiders from what the visitors would see.<br />
Conversion rate &#8211; Number of visitors that are converted into clients.<br />
Cost per click (CPC) &#8211; The advertiser pays an amount for every click he receives on the link leading to his website.<br />
Cost per mille (CPM) &#8211; The advertiser pays an amount for every thousand times his ad is flashed on the site. <br />
Crawler &#8211; An element of a search engine that crawls on the web to collect listings, travels link by link to understand the connectivity of the pages.&#8230; <a href="http://www.bpwebmarketing.com/terms-used-in-search-engine-optimization.html" class="read_more">Read the rest</a></p>]]></description>
			<content:encoded><![CDATA[<p>Search Engine Optimization is the art of getting your website on the top ranking results of a search engine, when a user types in the keywords that are relevant to your content. Whilst dealing with an optimizer you will come across certain terms which might confuse you. </p>
<p>Let&#8217;s take a look at some of them.</p>
<p>Algorithm &#8211; A system that a search engine uses to rank the web pages in its index, for a certain query. The working of an Algorithm is kept a secret.<br />
Back links &#8211; Direct links to your websites through other sites. This is called Off-page optimization of Search Engine Optimization.<br />
Banned &#8211; Removal of pages from the index, if they are found to be violating the rules like spamming.<br />
Click-through Rate &#8211; Out of the people who saw the link, how many actually clicked and visited it. <br />
Cloaking &#8211; Showing a completely different content to the spiders from what the visitors would see.<br />
Conversion rate &#8211; Number of visitors that are converted into clients.<br />
Cost per click (CPC) &#8211; The advertiser pays an amount for every click he receives on the link leading to his website.<br />
Cost per mille (CPM) &#8211; The advertiser pays an amount for every thousand times his ad is flashed on the site. <br />
Crawler &#8211; An element of a search engine that crawls on the web to collect listings, travels link by link to understand the connectivity of the pages. <br />
De-listing &#8211; Removal of pages from the index of a search engine because they have not been updated for a long time.<br />
Directories &#8211; A search engine where the listings are collected by humans, and not by automated web crawlers.<br />
Index &#8211; Collection of information in the search engine. <br />
Listings &#8211; The list of result that appears on the result page a search engine. <br />
Search Engine Optimization works towards getting your site on top of the listing.<br />
Meta-search engine &#8211; Search engine that brings up listing from other search engines rather than from its own index.<br />
Meta tags &#8211; Tags that help the search engine understand the contents of a site. Putting correct Meta tags is called on-page optimization in Search Engine Optimization.<br />
Meta robots tag &#8211; Does not allow a webpage to be listed. <br />
Natural listings &#8211; The listings where an advertiser does not pay to be listed.<br />
Paid placement &#8211;  An advertiser pays to get a higher listing<br />
Rank &#8211; The order of the listings in search engine results. <br />
Reciprocal link &#8211; Exchanging links with another site.<br />
Search engine &#8211; A service where users get the sites in which information regarding their query is stored.</p>
<p>Search Engine Optimization (SEO):  Enhancing a website so that it appears at the top of the listings, of a search engine.<br />
Spam &#8211; Any marketing method that is detrimental to the delivery of relevant search results.<br />
Spider &#8211; Same as Crawler. <br />
Submission &#8211;  Sending of a URL to be included in the index of a search engine.</p>
<p>Knowing the terms used in a Search Engine Optimization the task of understanding the process becomes easier.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.bpwebmarketing.com/terms-used-in-search-engine-optimization.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

