Comments (0)

Search Engine Optimization is there to help you get your website a top rank in search engines. But, there are people who do not really understand the basic concepts of it, and are losing out on the business a SEO can generate. Part knowledge is dangerous and a cause of many myths and misconceptions.

Meta Tags Are Enough For Expanding Business Opportunities

Many people, who want Search Engine Optimization done for their site, want their site to rank top for the keywords they have used. They do not realize that the keywords and the keyword phrases are not only supposed to appear on the title, description and keyword Meta tag, but also should appear on each page at a strategic location. If that is not done then a search engine optimizer cannot really generate the kind of response you hoped for.

SEO Is Done To Trick The Search Engine

Many people love their site so much that they do not want any changes which are visible made on it. They prefer to make changes in the invisible text (which could result in you getting banned). They ask the SEO professional to trick the search engines in to giving their site a high ranking. You must design your site and write your page in such a manner that it can be easily understandable by the search engines as well as the end users. Therefore stop thinking that Search Engine Optimization would trick the search engine and make your site appear at the top.

Modifications Done Are Only Onsite

Yes, it is true that Search Engine Optimization does modify onsite factors like Meta tags, design etc. but it also takes into consideration the other websites that link to your site. They see to it that the other sites are similar to your site in terms of theme, and are reputable and high ranking, so that your site gains credibility.

SEO Works Instant Magic

Getting your website optimized does not mean an overnight influx of traffic. Search Engine Optimization is a slow process. Currently the most popular search engine, Google, takes months before your newly created site is ranked in the first page. This is done by them on purpose; they have installed an aging delay algorithm that takes months for your site to have a top rank. To create awareness you have an option of PPC (Pay Per Click) or Pay per Impression advertising, joint ventures, paid advertisement in e-magazines (ezines) and article marketing.

As all good things are shrouded by some misconceptions so is Search Engine Optimization! Hope the above clarifications have thrown light in the right direction. Hence, the next time a SEO professional goes about doing his work, one must not interfere as they know the best about how to make a site compatible to both ? the search engines and the users.

Comments (0)

The purpose of Search Engine Optimization is to get your site a higher rank on the Search Engine Result Page (SERP) using keywords that describe your content. There are a few tactics which if followed aggressively can enhance your targeted traffic.

Linkability

Your site should be easily found by the spiders, for that, present your text and links to the browser in a static form. Avoid using a dynamic form of navigation through DHTML and java script they can cause linking problems. To correct that you can employ site maps which can be linked through a text link on your home page. Linkability is of great importance for the Search Engine Optimization of your site.

Keywords And META Tags

For Search Engine Optimization, keyword density around 3%-5% of the total content is considered good. Word count of a relevant content should be around 500 ? 1000 words. Primary keyword should reflect on the title of the page. Keyword headings should be in relation with a naturally flowing content. Headers are generally in HTML format. Do your research well and get the keywords that the users are most likely to use in conjunction to your site. META tags are important as they tell the search engines about your content.

Submission Of The Site

Even if you do not submit your site, the search spiders will find you and add you in their index, if you have fulfilled their requirements. You can also get registered with Google Adwords and use their webmaster tools for an enhanced Search Engine Optimization. This way you would be able to put up an XML site map along with all your pages in their index.

Internal Linking

For internal linking use the keyword phrases in the content that link to other pages of the site. Do not create more than five interlinks, but make sure that you have sufficient pages to support it. Avoid using several phrases that link to the same page. You must dedicate individual pages to the primary keywords which are in relation with the anchor text. Also do some back linking, i.e. get one-way links to your site from other sites that have similar content.

Things To Avoid for A Search Engine Optimization

Overuse, repetition and focus on unrelated keywords to the content
Several gateways that link to the same page
Duplicate content
Back links from bad neighborhood
Text matching the background color
Cloaking tactics and the use of fast redirect scripts

Conclusion

There are people who develop their sites, by copying and then improvising on their competitor’s site. This type of practice will not only leave your site with useless content, but would also be disappointing to the users. For a good Search Engine Optimization you have to direct all your energy in to building your site with the use of the strategic points given above, this will result in more visitation by of targeted traffic.