Comments (0)

Article by Edward J Primeau

Internet Marketing with Video for Front Page ResultsInternet marketing is a simple concept when you come to realize that most people looking for your goods and services will search the Internet first before anything else. Creating expert driven content and professional video on your website in “teaser” form with links back to your website will help increase your search engine rankings and drive more traffic to your website. Briefly, Professional Video consists of high quality digital recorded footage including audio using direct microphone sound sources (not just the built in camera microphone). In other words, the announcer, presenter or performer is wearing a headset or lavaliere microphone and the audience (if applicable) is also being picked up with audience microphones. Audio is an important ingredient in a professionally produced video. Lighting is another very important ingredient. Use incandescent lighting instead of fluorescent and avoid shadows. SEO and Internet MarketingI remember when we began redesigning our website; I learned the concept of Search Engine Optimization. It was an easy concept for me to understand because I had incorporated our website as a key marketing strategy for our business growth both locally and internationally. Today, SEO and HTML has become a tool for business leaders who have successfully transitioned into the new business world.Start out by selecting a group of words that describe your business. These descriptive words are known as “key words” and are eventually embedded and designed into the homepage content and tags of your website.These words correspond with wording or search criteria your customers choose when searching the Internet for a problem or need your business has the solution for. The goal with SEO is to have your website-virtual storefront-get noticed by the search engines. This is an Organic approach to building your business leads and selling your product. Content and SEOIt is also important to create text, audio and video content that positions you as a thought leader in your industry. Position information and expert content on the homepage as well as reciprocal links to well traveled websites and social networks while building your content will help position you as a thought leader. If you have published a book, you have plenty of content in those pages that can easily become articles or blog postings as well as videos. Content is also born from your perspective of an event or trend taking place in the word today especially if it pertains to your area of expertise. Video and SEO Today, the “Video Revolution” has added another element to search engine optimization by its powerful multi media information providing potential. Nothing communicates information and value better than a professionally produced video. High speed connectivity has allowed businesses to communicate their content and expertise using professionally produced video on the Internet. This video can be used on your website as well as Social Media Networks. Remember Youtube is the second largest search engine in the world!If you are a victim of inbound “unsolicited” marketing in the form of email, newsletters or E-zine “spam” then you will understand the following opinion regarding unsolicited message delivery systems or outbound marketing.I wish I had a nickel for every database my email address ended up in because I exchanged emails with somebody who happened to be an author of an E-zine. This form of outbound marketing worked for a short time on line and some people (far behind with regards to technology and the concept of Internet marketing) are just discovering outbound marketing. Using E-zine’s and e newsletters designed with programs like Constant Contact are almost a thing of the past when it comes to attracting new customers. Outbound marketing is good for keeping in touch with past customers to help bring them up to speed with new developments in your area of expertise when done occasionally. Don’t send bubble gum or unsolicited outbound marketing, it will make you look like bad. “Internet Marketing” is where I would like to direct your marketing activity and attention to for the new business world. Internet Marketing Campaigns with video have four parts:First, a professionally produced marketing video 3 to 8 minutes in length that explains beyond a doubt what your expertise is using examples, explanation and examination of a problem in which you have a solution. It better have high production value and move along quickly using music, motion graphics and professional transitions. Page turns and poor sound quality will make you look like an armature. Video is the foundation of a great Inbound Marketing Campaign.Second, content is king because it further proves your expertise. Content is extremely important and the first floor on your Internet marketing campaign. It is the expansion of your videos message in written or text form that attracts potential customers, visitors and interested networking candidates to your website which is really your business. Articles and Blog’s are great content delivery tools. Third, Search Engine Optimization (SEO) makes it easier for potential customers to find you and your business. It is the second floor of your Inbound Marketing campaign. SEO is also embedding key words, Meta tags and content on your website and inbound and outbound (reciprocal) links to your site to leverage your best results in all searches. In other words, SEO helps your customers to find you instead of you looking for customers. There are people looking for your type of service and Internet marketing with focus on SEO helps them find you, it’s that simple.Lastly, social media networks help prospects locate you. It’s another way for you to get your message out in cyberspace so prospects can find you. This Blog is a SEO amplifier because it is another net to catch prospects on the Internet and it contains content and is connected to our company name. When your expertise is shared and discussed in social media networks and relationships are developed through legitimate introductions, your intentions become more genuine and you are more likely to draw qualified customers to your website.

Internet marketing using video is extremely cost effective

With Internet marketing, cost is in the time you spend on research, strategy, and execution. Most of the social network websites are free. The investment is in the video and any editing or writing assistance. Keep in mind that you have to periodically update and improve your key words and articles as well as monitoring of industry positioning with your expertise. Just like what I am doing with this blog and other articles.

Remember, your website is your storefront just like a brick and mortar building accept visible on the internet worldwide and is always open for business. So your return on investment for business leads generated through a good Internet marketing campaign is high.A blog costs nothing to start and there are free accounts available on Blogspot / Blogger (Google service) and WordPress. In fact, if your website has a built in blog, opening additional account on these services will also increase your Internet visibility. A Twitter account is free, Linkedin, Facebook and Myspace also “nada coin”. All have the power to draw allot of prospects to your website and create networking opportunities. The marketing ROI (return on investment) from internet campaigns is also higher because the monetary investment is lower than traditional marketing campaigns.When you execute an Internet Marketing campaign, you are contacted by people who are looking for your goods and services right now, not in the near or distant future. In other words, your prospects will come to you!Internet Marketing is Organic by nature. If you were to develop a pay-per-click campaign on Google, you can spend money on an ongoing basis and not receive your best results. Take a look at some of your competitor’s website content who have pay-per-click campaigns in place. Chances are their web content is weak which probably why they have engaged a pay-per-click campaign to draw traffic to their website. You can tell who is using a pay-per-click campaign when you search on Google; they are the ones on the right of the page that are under the “sponsor” category.If you invest your money in expert based content and professional video that ranks in Google’s organic results and consistently work on your Internet marketing campaign you will join the ranks of the other successful businesses that have transitioned into the new business world. Primeau Productions has website makeover and Internet marketing campaigns available. We will help you locate the video content delivery and social media networks that will best serve your business and market sector. There are 30+ video content delivery networks and 20+ social media websites that will help your SEO rankings.

About the Author

Ed Primeau began his career in multimedia in 1979. As an engineer in the music industry, Ed has worked with renowned recording artists like Anita Baker, Bob Seger and Barry Manilow. In the early 1980• s, Mr. Primeau developed a music industry marketing niche, hosting album release parties for major label record companies.

In 1984, Ed founded http://www.VideoProductionPrimeau.com a full-service video production and Internet marketing company specializing in creative video based marketing campaigns.

Ed volunteers for charities and organizations throughout the world including the national Speakers Association Foundation http://www.nsafoundation.org/ .

In addition, Ed is also a respected audio visual forensics expert engaged in many law cases throughout

Comments (0)

Article by Gerardo Flores

Very first of all, I hate to be the one to address this to all the new World Wide Web advertising beginners out there. If you are still hooked on the thought that striking it wealthy on-line is heading to occur more than night time, you are lying to yourself. I’m sorry. But don’t feel the B.S. The internet is congested and saturated with hyped up claims and empty promises that will also empty your bank accounts. Nonetheless this is not to discourage you. If you want to build a prosperous internet enterprise from home, it is totally achievable!?! But let’s be realistic right here, how numerous businesses that you know have grown to be prosperous around night time? There are selected guidelines to comply with. There are blueprints you can copy. And if followed to the “t” with a small patience, you will succeed in net promoting. I would like to give you a basic blueprint to adhere to. Things to retain in brain as you construct your web business empire. There are numerous elements that go into baking a cake. The very same applies for creating a company. There are multiple pillars on which to develop your company on. The following are some: Appropriate MindsetA single of the biggest challenges for new internet marketers is that they don’t have an entrepreneurship head. Most of us appear from the operating class. So we have a tendency to continue to keep a lot of our old habits. We are use to trading time for funds. We gave our time and skill, in return for a check. An entrepreneur never trades time for cash. And they don’t believe in conditions of paychecks but in terms of earnings, or ROI. Pick up books and soak in all you can on transforming your mindset. You will need to reprogram your brain to consider major, set large targets, and believe like a millionaire. Power of LeverageNewcomers doesn’t know about leveraging. Entrepreneurs leverage funds and men and women. Not in a sense of taking edge. But in a way to make use of the know-how of other people to their benefits, they leverage time to be a lot more effective. They leverage dollars to make more money. They leverage individuals so they can have far more time to do the issues they really like. Leveraging is about accomplishing a smaller amount, in less time, with less effort to profit far more!?! Strategic Marketing and advertising MethodsIt does not matter what variety of business you are involved in. Whether; web marketer, brick and mortar company, hair stylist, Musician, True Estate agent, Mortgage Officer, Doctors, Lawyers, etc. They all have to have appropriate advertising methods.

They all need to get their goods or services to a target audience. This is in which newbie entrepreneurs get stuck. They advertise, but don’t have copy writing expertise so they fail and after although they give up. This is a secret: Marketing and advertising is not about advertising!?! Study that once again. Promoting is about obtaining your face out to the globe, letting them know who you are and letting them arrive to you. It isn’t about throwing your business or merchandise to each particular person you meet. It’s about constructing relationships with folks and letting them naturally occur to you when they’re prepared to purchase. To do this successfully you require correct promoting systems. And this is achievable with strategic internet marketing. The Energy of PersistenceOne more large challenge for new internet marketers is they don’t have ample patience. They have been hypnotized by all the hype that they want to think that obtaining wealthy more than evening is genuine. Even though in little circumstances it has happened, but it isn’t really frequent. When you plant a seed for a fruit tree, does it develop fruit the subsequent day? Matter of simple fact, does it even sprout more than night time? Does develop in a week? Does it develop fruit in a couple of months? Of course we know the answers to that is no!?! But when it does, oh man!! It’s the sweetest fruit actually!?! Very same applies to enterprise. Even though some can and do attain achievement inside months, some can take many years. But when it creates massive revenue, oh guy!?! It’s the sweetest feeling actually!! I hope this article helped you. If you identified it informative please comment and rate it. I would truly appreciate that!?! Till following time. Content promoting and see you at the top!?!

About the Author

Learn how you can make money giving away reports with this Free ebook. No special skills needed. No special software to buy. And no money to start. So easy a 4th grader can do this. This is the closest thing to making money out of thin air! Visit: THIS PAGE to claim your free copy today.

Comments (0)

Article by Sherry Holub

Hosting and Domain: Most people do know about web hosting and domain names are these days, but every now and then some confusion might arise as to whether they are independent or one in the same. Basically, your web hosting is the space you “rent” on the internet to place your website. Your domain name, also called your URL is http://www.your_website.com. Some hosting companies will offer the purchase of your domain name at the same time you purchase your hosting account. Often times however, you purchase a domain name separately from a company such as Register.com or GoDaddy.com.

FTP or Login Info: When you are asked for this information, this refers to the host name, user name, and password needed to access your hosting account. This will come from your hosting company when you sign up.

Site Map:A site map is exactly what it sounds like – a flow chart or outline of all the pages on your website. This is created to help organize the way your website is put together.

Menu or Navigation:Often times before creating a concept (see below) for your site, a designer will ask you what Menu items or Navigation you would like. These are simply the “buttons” within your page design that help a visitor get around to the other pages. For instance: About Us, Our Services, Our Products, and Contact Us could all be menu items.

“Mock Up” or Concept: When designers mention these terms they are talking about the initial or concept designs for your project. In the case of a website, the concept will most likely be delivered to you via the web and be an example of how your site will look. These concepts are created and revised to achieve the final look of your website. Also note that designers often use “dummy text” (see below) if you have not already provided “content” (see below).

Royalty Free or Stock Photography:Royalty Free and Stock Photography refers to photos and graphic images that you or your designer purchases to use within your design or on your website pages. These images can vary greatly in price, depending on the company they are purchased from. A good designer will have their own selection of images that were already purchased for you to choose from. Even so, sometimes the “perfect” image(s) can not be found so you must turn to other sources.

Screen Resolution:The resolution for images and graphics for the web is 72 dpi (dots per inch). If you supply images to your designer, they should be of this resolution or higher. If you expect to do any printing (say, you want a brochure made to match the look of your website), your images will have to be in print resolution or 300 dpi.

Vector Graphic: Designers will sometimes ask if you have your logo as a vector graphic. Vector graphics are shapes, lines, text, even illustrations which have been created in Adobe Illustrator or Macromedia Freehand. What makes a vector graphic different from a regular graphic is it’s ability to be resized (especially larger) without distortion or loss of quality.

“Dummy” or Filler text:Designers (both web and graphic) often use nonsense text in place of your real page text when first creating your site. Do not be alarmed! This is just to show you the areas where text will be placed. Once you provide your actual text, the designer will place that in those spaces.

Content: Content refers to any text or special images which will go on your website that you will need to provide to your designer.

Meta or “Head” Tags and Keywords:The meta (often called the head tags and keywords) of your page are special code to help search engines find your page. If your designer ask you for these you should provide the following: a description of your company/site (this can be several sentences that include your company name and a few keywords about what you do); page titles (what you would like each page of your website to be titled – this shows up in the browser window); keywords (these are single words and short phrases that you believe your visitors might type in a search engine in order to find your website).

CSS or Stylesheet:CSS stands for Cascading Style Sheet. It is a system of coding that helps control things like the font on your page, link colors, page layout and many more.

Static HTML or Static Page:Most websites are created with the language of HTML. Often times, a designer will call something “static” to denote that it is 1) not Flash (see below), or 2) not dynamically generated from a database. This is simply a “regular” website page.

Flash:Flash is the software from Macromedia that designers use to create motion and animation on your website. This can be in the form of a presentation, moving graphics, or even a game. The applications for Flash have grown along with high speed internet connections such as DSL and Cable.

“Splash” Page: This is usually referred to as a page that loads up before the main pages of your site. It can be your logo, or a Flash animation. Most designers are trying to steer their clients away from such a page as the attention span of the average internet user is quite short these days!

Blog: Blog is short for Web Log and has fast become a very popular feature on many websites. Basically, a blog is a way for you to keep your site content fresh by posting articles and other information on your site.

Online Marketing:A designer might mention Online Marketing to you as something to consider to help promote your site. This can include: affiliate programs, search engine optimization (see below), banner advertising, placing your website link in directories on the web, email advertising, newsletters, and online press releases.

Search Engine Optimization (SEO):Although most designers do not perform this type of Optimization, they might mention it if you show an interest in ranking better in the search engines. SEO is the process of manipulating your page content and Meta tags in order to achieve better rankings.

mySQL or msSQL/SQL and Databases:Unless you have custom programming or an ecommerce shopping cart on your website, your designer most likely would not mention these things. Nevertheless, sometimes they do come up if some of these things might be happening at a later stage. mySQL is the type of database that you would need to have set up if you are hosting your website on a UNIX server whereas msSQL is the type that is set up if your are hosted on a Microsoft Windows server.

About the Author

Sherry is the Creative Director and Senior Designer at California studio, JV Media Design (http://www.jvmediadesign.com).

InstantCashKey.com Gavin Stevenson conveys the story of his early effort to make money online…and how he surmounted it with the #1 Rule for immense online success. There are actually TWO free videos for you to watch at my website, so make sure to click through to the second one. Hint The second one is better than the first!
Video Rating: 0 / 5

Comments (0)

Article by SIB Infotech

A search engine optimization campaign can easily be divided in three fundamental stages:

1. Choose the right keywords (keyword optimization)2. Optimize your pages for your selected keywords (web page optimization), and3. Get quality inbound links to your pages (off-site factors).

Below, we will teach you how to follow a systematic approach to complete these three steps, using free tools available on the net.

PART I: Keyword Optimization

The first step in a search engine optimization campaign is to choose your keywords or keyphrases for each of your web pages. Keywords are the terms that search engine users type in the search box to conduct a query. The right keywords are those that:

1. clearly describe the purpose and content of your site, and,2. allow your site to show up as close to the first results page as possible.

A good position doesn’t depend only on your choice of keywords. It also depends on how well do you position those keywords in your web page, and how many quality external pages link to you. However, choosing the wrong keywords can throw off your entire search engine optimization strategy, so you need to invest a few hours and make sure you do it right.

Let’s start with your homepage. Look at it carefully and write down the words and phrases that best define your site. Try to form two or three word phrases, since competition for one-word keyphrases is fierce, and it is virtually impossible to get a top position for them. That is why, from now on, we will talk about keyphrases, not keywords. Once you have developed your list of potential keyphrases you are ready for the next step: to analyze the demand and supply for those keyphrases, and choose the best ones (those with good demand and not enough supply).

We will first check the demand for your selected keyphrases. For this, we will go to Overture’s Search Term Suggestion Tool Or go to Google Keyword Suggest

You will then type each of the keyphrases you selected, and see how many people search for those terms. In addition to telling you if your selected keyphrases are popular, this tool will show you other keyphrases that you may not have thought about, which may even be more relevant to your site.

For example, if your first keyphrase was “Italian Restaurant”, the Search Term Suggestion Tool will also display other popular search terms, like: “Gourmet Italian Restaurant”, “Northern Italian Restaurant”, “Italian Restaurant Pizzeria”, “Italian Restaurant Miami”, etc. You may also try other keyphrases, for example: “Italian Cuisine”, and come up with more specific keyphrases, like: “Fine Italian Cuisine”, “Italian Cuisine Miami”, “Northern Italian Cuisine”, “Italian Cuisine Fine Dining”, “Gourmet Italian Cuisine”, etc.

What you have done is to validate and enlarge your pool of popular, in-demand, potential keyphrases for your web page. The next step is to check the supply, or, in other words, to see how much competition there is for your selected keywords. Naturally, you want to focus on keyphrases where competition is less fierce. For example, choosing “Italian Restaurant” alone will certainly hurt you. There are so many of them that your chances of showing up in an advantageous position within the search results are pretty slim. Having said that, get your list of keyphrases, go to Google and type-in each of them in the search box. Enter your keyphrases within quotation marks (to filter-out less relevant results), and see how many results each individual query produces, making a note of those with a relatively small number of results (less competition). You will stick with the keyphrase that:

1. Best describes the topic and content of your page2. Is a popular search term according to Overture’s Search Term Suggestion Tool or Google Keyword Tool.3. Generates a relatively small number of results after performing the Google search.

If “Gourmet Italian Restaurant” is the keyphrase that best meets these three criteria, it will become your primary keyphrase. To get even better results, you can choose a second keyphrase to make your page more relevant to an even more specific niche. For example, if your restaurant is in Miami, you can consider “Miami” a second keyphrase. Once you have chosen the keyphrases for you homepage, do the same for the other pages on your site.

After this, you will take your selected keyphrases and optimize your pages heavily for them. This involves placing them in strategic locations in the title, headings and body of each page, as we will see in Part II: Web Page Optimization.

PART II: Web Page Optimization

Once you have chosen your keyphrases, the next stage is to optimize your page for those keyphrases. You do that by positioning your keywords in strategic locations within your page. What follows is a checklist of tips and steps you must follow to optimize your page:

* Keyphrases in the web page title:o Create a descriptive title for your page: Your web page title is very important because it is what the search engines display as link text as the result of a search. The title must include your main keyphrases, while at the same time it must describe your business very well and should entice readers to click on it.o Unless your business is big and well known don’t start your page title with the name of your company. Start your title with the words search engine users will most likely use (your keyphrases)o Put your main keyphrase at the beginning of your page title (keyphrase prominence) and keep your keyphrase together (keyword proximity).o Put your second keyphrase somewhere else in the title.o Make the title short (8 words or less).* Keyphrases in your Keyword Meta Tag: Search engines rarely use the Keyword Meta Tag any more (Google completely ignores it). However, place a list of your main and secondary keywords in the Keyword Meta Tag of your page, just in case search engines decide to use them again in the future.* Keyphrases in your Description Meta Tag: The Description Meta Tag is still important, since some search engines use them to elaborate on the results link. Remember to:o Include your keyphrases (main and secondary) in your Description Meta Tag.o Make your description ‘descriptive’, concise and professional. Avoid using hype.o Make it short (25 words or less).o Don’t make your description sound just like a collection of keywords.o Keep your keyphrases together.* Keywords in the body of your page: It is important to use your keywords heavily on your page, since this will help the search engine determine the topic of your page. Follow these tips as much as possible, since they will help search engines determine your page’s relevance to your chosen keyphrases:o Use your keyphrases several times, and place them as close to the top of the page as possible.o Place your keyphrases between Header Tags (H1, H2 or H3) in the first two paragraphs of your page.o Place your keyphrases in bold type phase at least once.o Repeat your keyphrases often to increase your keyphrase density. Repeating your keyphrases between 5 to 10 times for every 100 words in your page is considered effective.o Since you have to repeat your keyphrases often, you must be especially careful not to make your text sound awkward. Your visitors should be able to read your page fluently and effortlessly. Remember that ultimately it is your readers who will decide if your page is worth the time they spend on it. A pleasant experience will make them more likely to come back.* Other Web Page Design Considerations:o You must make your page easy to navigate by the search engines. Search engines heavily favor text over graphics, and HTML over other editing formats.o Use text heavily, especially in your navigation bar. Avoid placing text in graphic format since the search engines won’t be able to read it.o Avoid frames. Search engines have trouble following them, and they may index only the framed content page and not the navigation frame.o Avoid Flash and JavaScript: search engines don’t follow either one. If you use flash, make an HTML version of your site available to your readers and the search engines. If you use a JavaScript navigation menu, include an alternate text menu at the bottom of the page, so it can be followed by the search engines.o Create a Site Map that includes all the pages in your site, and place a Site Map link close to the top of the homepage. When the search engine follows the site map link, it will find and index all the pages in your site!o If you use a left navigation bar, the search engine will read it before the body of your page. Make sure you include your most important keywords there, too.o Make sure that all your internal pages link to your homepage.o Don’t try to describe all your products or services in one page. It will confuse the search engine and dilute your page’s relevance to your selected keyphrase. Instead, create different very focused pages, each with its own content and keyphrases, and optimize them too.

This is pretty much all you have to do to make sure that your page is optimized for your chosen keywords. The next and final step to increase your site’s ranking is to get as many links to your site as possible, from quality sites that have a topic related to yours. This is what we will see in Part III: Off-Site Factors.

Part III: Off Page Factors

Once you have selected your keyphrases and optimized your pages for them, the last step is to make sure that you get linked from the best directories, and from lots of quality sites with a topic related to your site’s. The best search engines, and in particular Google (who alone can deliver 80% of the search engine traffic to your site) “crawl” the web looking for links to your site. They interpret a link to your page as a vote, and the more links (votes) you have coming from quality