Article by Michael Dickinson
Getting marketing calls irritates most of us – some unknown person gives you a call to talk you into buying some utterly useless product or services! It leaves one wondering, how these people get your number? Well, you are probably aware of the lead generation business- where a company sells a list of potential customers to different businesses. These are the companies calling you with sales on their mind. This is the reason why many people go for telephone preference service to opt out of the marketing calls.
However, all those opting for TPS are not yet saved. They may still get marketing calls from various companies. However, it is not the fault of the TPS service provider. Some of the lead generation companies intentionally include the contact details of people signed up for TPS only to make their list bigger. This helps them to earn big bucks. On the other hand, those who signed up for TPS start getting calls all over again.This is indeed an unethical business practice and yet some of the lead generation companies take help of such practices to stay ahead of competition. They have to be stopped at any cost for the sake of the common people. Thankfully, some of these companies have received fitting punishments from different trade bodies and that should straighten them up!
Sometimes back one, Phruit Limited, one of the most prominent names of lead generation industry in the United Kingdom, was found indulged in some unethical practices. A the-then member of Direct Marketing Association, Phurit used to operate marketing calls under the guise of research call. This unethical process is known as ‘sugging.’ Other than ‘sugging’ they also used to sell the contact details of people opted for TPS service.
Can you believe it? Just one complaint against Phruit led to a DMC investigation, in which hundreds of TPS complaints were examined along with hundreds of web-based complaints and comments against Phruit as well as the companies using Phruit data to make marketing calls. As the result of the investigation, it was found that Phruit is found guilty under the following DMA provisions:
• 21.18 and 21.20 on TPS compliance and data cleansing
• 3.11 under which Phruit has a responsibility for compliance by suppliers
• 3.18 on “sugging” or carrying out sales and marketing under the disguise of research
Based on the outcome of the investigation the Direct Marketing Association suspended Phruit Limited from its membership.
So, you can see the power of just one complaint – it led to suspension of a company involved in unethical practice. For those who want to voice their concern, can note down contact information of Phruit Limited furnished below:-
Phruit LimitedThe BarnHuddlestone’s WharfNewarkNottinghamshireNg24 4ul
They can also be reached through phone at- 0844 41 42 741
You can also address your mails to Phil Lightfoot, the director of Phruit Limited. If you unite your voice against such practice then these companies will definitely think twice before indulging in unethical practices.
About the Author
Michael Dickinson voices his opinions against any unethical practices taking places around him. He is keenly interested in consumers’ right and tries to alert people about the unethical practices by reputed companies.
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