Article by Angeline Plesek
Looking for online marketing tips to help give your website the edge you need to boost your business? Here are 7 useful tips you can easily implement on your site to start improving your business today!
1.Make good use of title and meta description tags. A lot of people tend to overlook these particular tags, especially the meta descriptions. These allow web pages on a web site to become much more visible to the search engines while letting web users know just what you have to offer. Using these tags properly can make it easier to gain visibility and conversions. It is wise to write these tags using keyword phrases that your visitors would type into a search engine to find your website.
2.Never, ever copy content. Don’t copy content from other sites. Not only is it unethical, it is one of the quickest ways to lessen your website ranking in the search engines. When communicating good information you gain from other sources, make an effort to re-write ideas and concepts in your own words with your unique twist or perspective.
3.Use keywords when naming your images. Use relevant keywords to give your website visibility in the image search function of many search engines and to help improve your website ranking on search engine listing pages. Make sure all pictures you upload to your website are named using keywords that accurately describe their content and/or are keyword phrases that your target audience most likely uses when searching for your services or products. Doing this small step helps you tap into another source of web traffic from search engines.
DO THIS: blue-ridge-mountains-Davila-resort.jpg DON’T DO THIS: resort-picture01.jpg 4.Create a relevant blog and content. If you have a blog make sure that all your discussions and content are relevant and useful to your audience. Good content wins respect and attention from your audience and keeps them curious enough to revisit your website. Update your blog and keep it fresh with new information at least weekly so your visitors will be anxious to revisit your site. 5.Establish yourself as an expert. Writing short articles in your area of expertise helps establish you as a professional in your field. There is a perception that when someone reads an article, book, or other printed materials-the author is an authority. Write articles on topics that are of interest to your audience and publish them on free article directories.
6.Keep in contact with your audience. “Out of sight, out of mind” is more than just a cliché-it is the truth! Whether you have a small or large email list, you really need to stay in contact with your audience. At the very least email them a message every two weeks. Make it worth their time to read your communications. Share relevant success tips or other good content so that you will be fresh in their minds. They’ll be more inclined to stay subscribed to your email list if they expect useful content from you on a regular schedule-NOT only when you are trying to sell something. Keeping in contact helps build good relationships with your target audience. 7.Add a human face to your business.People want to do business with other people. Giving your website your own personal touch makes people feel more comfortable and increases the chances they’ll trust you. Make sure you are accessible if someone has a question or comment. Put your contact information clearly on the website. Let people know that there’s a person on the other end of the screen and they’ll be more willing to interact with you. Put a professional photo of you on your site so your audience can see the person they are doing business with.
Keep these web marketing tips in mind and you’ll be able to attract not only more people to your website, but the right people-the ones that ultimately lead to business success!
About the Author
Angeline Plesek is the owner of WebPageMarketingBasics.com…as a web developer and freelance copywriter, she realizes the importance of web page optimization and how it relates to the bottom line for all business owners that have an online presence. It isn’t just about how a website looks–there is more to improving conversion rates online.
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