Article by Mark Locklear
Make sure you follow up with your customers. Also, send them a survey to fill out once they have had time to try out your product.
Tracking sentiment around online events, promotions or other initiatives your brand conducts is important for tailoring future Internet marketing strategies. When you have an online sale or promotion you should track how it goes over with customers. Apply the advice your visitors have in order to make sure they feel like their needs are important.
Emailing a catalog or a flyer with links for similar products is a good followup to customers who buy products or services from you. For instance, if you sell books on your website, a customer who purchased a fantasy novel may respond well if you provide links to similar novels that you sell. The more you customize your product suggestions to their purchase pattern, the more sales you get.
Use keywords that link to other areas on your site. One of your biggest goals should be to make sure people spend time on your site. Offer links to other content you have previously provided. Links can not only generate traffic, but can keep people interested in your products and services.
For instance, to sell websites, you could team up with a blogger to offer discounts to his customers. Partnering up together will help you appeal to a broader audience.
Web marketing is the same as other advertisers, but could be dissimilar in other certain areas. As an example, the way search engines focus on title tags could be changed at any time. If this happened, you’d have to quickly shift your focus to something else, like video marketing.
Make sure any tags on your web site are directly associated with its core content. The title tag shows at the top left corner of the browser window. The text there conveys exactly who you are to the potential viewer. Having a bad or confusing tag can make potential customers take off when they might have made a purchase.
Use media to your full advantage. For example, demonstrate complicated products with a video. Doing so will ensure that your future customers are fully informed about your products before deciding to make a purchase. This approach demonstrates that you want to do more than simply push a sale on them; you want to educate them, and leave the purchasing decision in their hands.
Ask your cell phone company if you can have two phone numbers on your account which ring differently when a call comes in. It is important that you get a specific number for your home business.
One often-overlooked way to build more web traffic is by keeping your website simple. Adobe Flash and Microsoft Silverlight are enticing to many site owners and are services offered by web designers. Good web designers consider that some visitors to their site will not have the most up to date technology. A website should work well and serve its purpose, without resorting to lots of fancy devices.
Consider using well thought out phrases, such as special or limited edition, when choosing to advertise your items online. People are tempted by products that they think are exclusive or special, so when you use these words you spark their interest and make them more likely to buy right away.
A little bit of knowledge can go a long way. Now that you understand a lot about internet marketing, hopefully you can now take these ideas and apply them to your own marketing efforts. Remember the advice you learned here, and have fun with your new profit.
About the Author
To learn how to market ANY business online for that matter, decide to educate yourself in marketing before making any quick decisions. ?Having?success utilizing Technology and the Internet. My mentor Jim Mcgilvary is a successful online network marketing, mentor and coach, be sure to swing by his blog and pick up the?Free 10 Day Online Video Training SeriesPS: Come by and get his ?free capture page maker
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