Article by Peter Brittain
There are seven major marketing strategies that are key in promoting your business website. These tips have the greatest turn around on your investment and offer some of the fastest results, making these tactics both efficient and effective.
1. Link with other websites to promote marketing your own siteThere’s many ways to link your website to searches so that it can be found on the internet. Some tactics include both paid and non-paid searches. Your website will be accessible from other peoples’ websites. Basically, for every person that links to your website, and you can l link to theirs, it creates an avenue of prospective customers and clients that can utilize your services and buy your products. Search engines like Google, Bing, Ask and others also offer ways to link your website to their online searches. They’re basically helping prospecting your business contacts for you. 2. Looks should leave the last lasting impression Visitors to your site should find your website appealing and have a positive impression about their visit to it. It might be cool or neat to have animation, flash, rich media, streaming video, downloads and more on your site. However, the average person can find this frustrating if they do not have the proper plug-ins and software updates to operate these frills. Keep things basic but still aesthetically appealing. People want to buy products and services, not a singing tel-a-gram. Avoid all the fancy schmancy stuff like rotating messages, flashing banner ads, or busy backgrounds. It makes the site cluttered and overwhelming. Give consideration that less is more and actually gives you a more sophisticated and polished look on your website.3. Leave visitors with a positive impression about your company and business policies and practicesPracticing e-commerce online is so simple these days. Every brand or store that is a somebody has a website. Even the nobodies have websites. It’s easy to buy products with the roll and click of the mouse, 24 hours a day, seven days a week, 365 days per year. That means you must maintain a positive and appealing website at all times. Give visitors to your website a good feeling about visiting your website so that it’s an appealing and fun experience. Nothing is worse than having to go through multiple steps just to complete a simple transaction. It’s also frustrating to not have any customer support if there’s trouble navigating the website if the site or server for instance happens to be down. Let the people who’ve taken time to visit your website feel like they understand what your business or service is. Mention your identity or the company. It gives it a more personable feel. Give them a sense of security with information bout privacy and identity protection policies. Provide a search bar and a site map for easier navigation. You will gain a lasting reputation for the simple things that are often overlooked.4. Keep the site up to dateWhat is the point of having a website if you don’t maintain it? A blah looking website that always looks the same is not appealing. Why would anyone ever re-visit the site if they read one thing one month and the same thing the next. Boring! Keep the site current and continue to add information that is of value to your visitors and make sure the information is fresh and follows current trends in your specific area of trade. 5. Make your site easy to use.There’s no need to challenge visitors that come across your website. Make the website easy to read, easy to use and information easy to find. A search bar might be a helpful addition as well as a site map for people to find information quickly. On a website, eyes generally go to the left, just like reading a book. Therefore, put all topics and links of importance on the left side. All sub-pages should include a link to the home page and most of all, make sure your website is clutter free.6. Read statistical traffic reports and make use of themAny sort of analytical information that details how many people have surfed into your website or purchased something or used a service you provided is very effective. This will help you to learn more about their behaviors. Look at what the most popular topics are and what products, services or offers they most generally respond to. Analysis can be performed by an eMarketer to help you read and evaluate these statistics. Once you learn about their actions while they are visiting your site, you can use that to build more on your marketing strategies and keep visitors returning and add more new visitors.7. Utilize web marketingStatistically, 15 percent of all advertising impressions occur online and that number is growing as business operations are constantly shifting toward online business and e-commerce retailing. However, the average person who has a website only spends about 8 percent of their budget on online marketing. This is a useful tool that actively promotes your business or blog to people worldwide and the number of hits you can generate is almost endless. Right now, as it is still a growing marketing tactic, many businesses still shy away from the this method and instead stick to the traditional marketing schemes that don’t include online advertising. If you pay more attention to your options, your business will soon be booming. If web marketing is something that overwhelms you, consult a marketing company or even find freelance marketing specialists online to take over the strategy of promoting your website.
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